Sarah Coleman

CEO – idoba

Sarah is an experienced mining operations and management consulting executive. She has worked with a wide range of top tier organisations across mining, oil and gas, manufacturing, and healthcare through the companies she founded and ran for over a decade. Her companies were acquired by Perenti Group in 2020 to establish idoba, a new digital transformation service business for the mining industry and beyond. Under Sarah’s leadership as President, idoba has continued to grow with the subsequent acquisitions of Optika Solutions, Orelogy, and Atomorphis. In 2022, Japanese trading house Sumitomo Corporation took out an equity stake in Idoba.

Sarah has been recognised for her excellence including being named as last year’s winner of the  Women in Industry, Excellence In Mining Award. Sarah is passionate about challenging traditional thinking and barriers that have been the constraints as well as the norms of working environments.  She is driven to forge a new path for her own children and future generations where being who you are is more than enough and freedom of thought is not only encouraged but thriving in mining and beyond.


Mon 23 Oct


11:50am -


Plenary Ballroom
Dr Matt Adams

Director, Earth Observation – Landgate

Sarah Coleman

CEO – idoba

Dr Jasmine Muir

Principal Scientist – SmartSat CRC, Leader – Agriculture Research

Ben Radford

Spatial Modeling & Ecological Research Scientist – the Australian Institute of Marine Science

Session Chair and Moderator

Melanie Asdaf

Director – Curtin Institute for Data Science